Top 5 Creative Ideas – David Sproxton

This blog is based on 5 Creative Ideas from BCre8ive’s Creative Champion David Sproxton. Dave is co-founder and Executive Chair of Aardman Animation
working on projects from Morph and Wallace and Gromit to Shaun the Sheep.


In no particular order –

Tip 1

Don’t jump onto the first idea you have. Have lots of ideas around the subject and work hard on the strongest and the one, which is most likely to succeed.

Jessica Johnson at Creative IdeasJessica Johnson at Creative

Tip 2

Surround yourself with inspirational people who are better at doing the things you are poor at doing. “Show people respect, but avoid the tyranny of politeness”

If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”
Ed Catmull, Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Tip 3

There are many useful tools for generating ideas, try them all and listen to everyone. Check out this long list of ideas generating links to help you

Tip 4

Never stop learning!

Tip 5

Writing is re-writing, re-writing, and more re-writing

“The challenge of screenwriting is to say much in little and then take half of that little out and still preserve an effect of leisure and natural movement.” Raymond Chandler

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