Category Archives: Creative Policy

7 Positive Steps to Successful Creative Content Marketing

Marketing for Creatives Digital exports are a major growth point for the creative industries. A Creative Industries Federation report estimated that they were worth £46bn in 2016, a figure which is probably considerably higher in 2020, despite Covid-19.  In addition,the … Continue reading

Posted in Creative finances, Creative industries, Creative Policy, Feature films, freelancers, Funding, micro-companies, Short Film, Uncategorized | 4 Comments

7 Positive Steps to Improving Creative Distribution

Distribution Will Covid and the new mass use of digital networks change content distribution for UK creatives.? Traditionally, distribution systems were dominated by the few big players in the creative industries. From major integrated studio networks in film, television and … Continue reading

Posted in Creative finances, Creative industries, Creative Policy, freelancers, Funding, micro-companies, Uncategorized | 6 Comments

7 Positive Steps to Increasing IP Content Investment

Covid-19, Creatives and Money The impact of the Covid crisis has been documented on theatres, galleries, games, film & TV productions etc. but its impact, as a result of the initial weakness of the Government’s strategy on creative sole traders … Continue reading

Posted in Creative finances, Creative industries, Creative Policy, freelancers, Funding, micro-companies | 6 Comments

5 Positive Steps to Increasing Creative Content Development

The Lockdown during the Covid crisis has produced an explosion of creativity not only in the UK,  but also globally. This has ranged from performers in their own homes e.g. One World Together to Grayson Perry’s Art Club and innumerable … Continue reading

Posted in Art of development, Creative Collaboration, Creative Education, Creative industries, Creative Policy, micro-companies, Uncategorized | 6 Comments

5 Positive Steps to Inclusion in the Creative Industries

In 2017 BCre8ive published ‘The Creative Pipeline’ a proposal to use digital technology to massively expand the capacity of,  and support for, creative freelancers and micro-companies, who make up over 94% of the creative industries in the UK.  Since then … Continue reading

Posted in Creative Education, Creative industries, Creative Policy, Education, freelancers, Inclusivity, micro-companies | 15 Comments

Money for Creatives Part 2: Specific Creative Work

As part of BCre8ive’s work on developing support for creatives in the UK this is the second in a new series of blogs  linked to our series on local creative cluster development. Each of us tends to work in one … Continue reading

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How to Support Creatives?

In this third blog of the series on developing local creative micro-companies and freelancers we look at the various existing resources available to support creatives and what needs to be created to improve the situation. Why is this so important? … Continue reading

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Five Questions for Any Creative Cluster

This is the second blog in the series looking at how to build and support effective local creative clusters. In particular, how to help micro-companies or freelancers succeed in your area. Having identified the number, type and range of creative … Continue reading

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Finding Your Local Creatives

Over 90% of the creatives industries in the UK are micro-companies under four people or freelancers.  Many do not show up in government statistics, many are University graduates from the numerous Arts and Media courses, most are struggling to survive, … Continue reading

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Where are the AHRC Creative Clusters?

Over a year ago the AHRC launched its call for a Creative Clusters programme designed to help the creative industries develop new research and development projects. In response over 40 proposals were submitted. Early this summer these were shortlisted and … Continue reading

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